Aslaug Magnusdottir – Medium

Aslaug Magnusdottir

Aslaug Magnusdottir

Can You Really Afford That Little Black Dress For $9.99

The negative impact of the fashion industry on the world and its many inhabitants is becoming increasingly clear. Fashion emits more…

8 min readMar 8, 2021

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Can You Really Afford That Little Black Dress For $9.99

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Aslaug Magnusdottir

The Time Is Now For Diversity In Fashion

It is remarkable how little we know about the items we buy and use in our everyday lives. Providing product transparency as part of the…

12 min readFeb 15, 2021

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The Time Is Now For Diversity In Fashion

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Aslaug Magnusdottir

How Fashion Manufacturing Will Change After The Coronavirus

If there were ever a time for fashion to reinvent itself, it is now. The industry has been hit hard by the COVID-19 pandemic. Billions of…

8 min readOct 23, 2020

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How Fashion Manufacturing Will Change After The Coronavirus

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Aslaug Magnusdottir

Op-Ed | ‘Buy Now, Build Now’ is the Real Revolution

NEW YORK, United States — When laying the foundations for what would become Moda Operandi, back in the summer of 2009, I believed the…

7 min readApr 5, 2016

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Aslaug Magnusdottir

Op-Ed | Finding My Next Move: Lessons Learned and Why Customisation is the Future

NEW YORK, United States — Two years ago (about two years after co-founding Moda Operandi) I was asked to write a column for BoF about my…

11 min readAug 7, 2014

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Aslaug Magnusdottir

Part 18: Driving Performance Through Data

NEW YORK, United States — As a founder and CEO of an e-commerce company, I have come to appreciate the importance of tapping data to drive…

7 min readApr 5, 2013

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Part 18: Driving Performance Through Data

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Aslaug Magnusdottir

Part 17: Coming to America

NEW YORK, United States — I’ve had the opportunity to live and work in many different places around the world. I grew up in Reykjavik and…

7 min readMar 20, 2013

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Part 17: Coming to America

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Aslaug Magnusdottir

Part 16: Strategic Investors

NEW YORK, United States -People often ask me why we brought strategic investors into Moda Operandi (M’O) so early. Just months after our…

7 min readFeb 28, 2013

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Part 16: Strategic Investors

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Aslaug Magnusdottir

Part 15: Customer Loyalty and Satisfaction

RIYADH, Saudi Arabia — I’m writing this instalment of Finding Your M.O. from our largest market outside the US: the Middle East…

5 min readFeb 11, 2013

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Part 15: Customer Loyalty and Satisfaction

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Aslaug Magnusdottir

Part 14: Going Corporate

NEW YORK, United States — As in life, the time comes when every company needs to grow up. It’s an amazing but challenging process. Young…

6 min readJan 16, 2013

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Aslaug Magnusdottir

Aslaug Magnusdottir

I am an entrepreneur in the fashion industry. I am the Founder of Katla, a direct-to-consumer, made-to-order fashion brand. I am the Co-Founder of Moda Operandi

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