Can You Really Afford That Little Black Dress For $9.99The negative impact of the fashion industry on the world and its many inhabitants is becoming increasingly clear. Fashion emits more…Mar 8, 2021Mar 8, 2021
The Time Is Now For Diversity In FashionIt is remarkable how little we know about the items we buy and use in our everyday lives. Providing product transparency as part of the…Feb 15, 2021Feb 15, 2021
How Fashion Manufacturing Will Change After The CoronavirusIf there were ever a time for fashion to reinvent itself, it is now. The industry has been hit hard by the COVID-19 pandemic. Billions of…Oct 23, 2020Oct 23, 2020
Op-Ed | ‘Buy Now, Build Now’ is the Real RevolutionNEW YORK, United States — When laying the foundations for what would become Moda Operandi, back in the summer of 2009, I believed the…Apr 5, 2016Apr 5, 2016
Op-Ed | Finding My Next Move: Lessons Learned and Why Customisation is the FutureNEW YORK, United States — Two years ago (about two years after co-founding Moda Operandi) I was asked to write a column for BoF about my…Aug 7, 2014Aug 7, 2014
Part 18: Driving Performance Through DataNEW YORK, United States — As a founder and CEO of an e-commerce company, I have come to appreciate the importance of tapping data to drive…Apr 5, 2013Apr 5, 2013
Part 17: Coming to AmericaNEW YORK, United States — I’ve had the opportunity to live and work in many different places around the world. I grew up in Reykjavik and…Mar 20, 2013Mar 20, 2013
Part 16: Strategic InvestorsNEW YORK, United States -People often ask me why we brought strategic investors into Moda Operandi (M’O) so early. Just months after our…Feb 28, 2013Feb 28, 2013
Part 15: Customer Loyalty and SatisfactionRIYADH, Saudi Arabia — I’m writing this instalment of Finding Your M.O. from our largest market outside the US: the Middle East…Feb 11, 2013Feb 11, 2013
Part 14: Going CorporateNEW YORK, United States — As in life, the time comes when every company needs to grow up. It’s an amazing but challenging process. Young…Jan 16, 2013Jan 16, 2013